MUSIC VIDEO final cut and alt vids

 THE FINAL CUT:

This is our final cut for Olivia Rodrigo's Brutal. After many cuts and audience feedback we were happy with the final outcome and the narrative to performance ratio. 

 LYRIC VIDEO:

As an alternative video I created a lyric video. This is commonly created in promotion of the song release, conventionally featuring similar visuals to the music video and the physical media created for the artists. These are also are commonly fan-made (UGC), and published by fan accounts in appreciation of the artists. I used the re-occuring imagery in my other media texts like the social media and digi-pack to reinforce the sense of branding and this as a unanimous promo package. I used FCPX as well as photoshop to create the visuals. 

LYRIC VIDEOS I LOOKED AT:

FAN MADE LYRIC VIDEO:

Ambre also created a second fan-made lyric video. Previously, lyric videos were made by fans before conglomerates picked up on the trend and started creating them as part of their promotional package. This further reinforces Tim O'Riley's of Web 2.0 and Henry Jenkin's point of Convergence Culture. The line between consumer and creator is blurring with the fandom controlling the artist's brand more and more. Alternate fan lyric videos and UGC (user generated content) are a big part of the promotional campaign. 

 VISUALISER:

I created a visualiser, which would play when the song is streamed on music platforms such as Spotify. This is conventionally footage from the music video to further promote the music video release. 

TEASER: