IN THIS POST:
- What is a Digipak
- Digipak general conventions
- Artist logo/Branding
Key takeaways:
The Digipack is distinct from a jewel case
Jewel case is plastic and rectangular. Digipaks make the CD look professional without the bulk of a plastic jewel case.
The square shape of the Digipack replicates vinyl (Retromania), opening up the market to an older audience
It’s more collectible and often has special/limited/collectors edition/s.
They are lighter and thinner, so retailers/distributors like them: cheaper to transport, more can fit on shelves
Often feature inserts: most commonly lyric booklets
Usually a relationship between front + rear panel
Often a continued theme in inner panels
Minimum 4 panels - but there are many fold-out variations
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